The 5% Challenge
It’s simple
To allocate up to 5% of our profits to charity and environmental causes every year. We lead by example hoping to inspire others to do the same or surpass our efforts. Whether your annual revenue is £100k or £100bn, the ethos is constant: the more you grow, the more you give. You can see all our chosen charities below. We also want to extend a challenge to other companies to follow suit and set aside up to 5% of their annual profits to their nominated charitable causes. We appreciate the commitment this involves, but we all share and have a responsibility for the environment and communities we live in and should be doing all we can to help these prosper.
Do better. Be better. Feel better.
Actions speak louder than words.
Actions speak louder than words. Whilst some companies may donate £1million, if this constitutes less than 1% of their annual profit, the question arises: could they do more? We firmly believe the answer should be ‘yes’.
Joining the challenge
If retaining 95% of profits feels inadequate, then the underlying business strategy may be flawed. We maintain that allocating a percentage of profits ensures the most significant contribution to charitable and environmental causes without harming the business, vision or the people who work for it.
We do this NOT out of obligation, but out of conviction. Our actions are guided by a commitment to doing what’s right, not by a desire to be recognised for doing so.
Challenge others
We also want to extend a challenge to other companies to follow suit and set aside up to 5% of their annual profits to their nominated charitable causes. We appreciate the commitment this involves, but we all share and have a responsibility for the environment and communities we live in and should be doing all we can to help these prosper.
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